Who we are
We work at the intersection of strategy, land, and real life.
Our clients are farmers, homesteaders, rural businesses, and small companies who are feeding communities, running operations, raising families, and carrying more than most people see. We understand that weight.
We bring clear strategy, strong systems, and grounded marketing to businesses that need direction, not noise.
Jon & Kelsey
The Western Way was built by Jon and Kelsey Leubner on a simple belief.
Good work, done well, should last.
Kelsey brings years of professional marketing experience across agriculture and local business, including work with bakeries, fruit farms, dairy operations, beef operations, and equipment dealers, including John Deere. She has spent her career helping operations tell their story, reach their customers, and grow with clarity.
Jon brings the determination of an entrepreneur and hands on experience that comes from being a tradesman that gets work done. With his time spent on working on farms he gets the lifestyle. He lived it. He understands long days, physical labor, and the reality of building something from the ground up.
The Western Way exists to bring that work ethic, respect, and pride into everything they build. From marketing and strategy to content, this brand is built with stewardship and integrity.
Both Jon and Kelsey share a deep respect for agriculture, small business, and the communities that depend on them. They believe in supporting local operations, strengthening rural economies, and building something that gives back.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!